Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy
نویسندگان
چکیده
منابع مشابه
Innovative Strategic Leader TransformingFrom a Low-Cost Strategy to Product Differentiation Strategy
After the 2008 economic slowdown, and with increasing assault from enterprises from emerging economies, many innovative strategic leaders of multinational enterprises are forced to radically transform their enterprises. They often choose to change from low-cost strategy to innovation-driven product differentiation strategy. In this study, we use a multi-level Grounded Theory Methodology (GTM) a...
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متن کاملthe study of the effect of diversification strategy, cost leader-ship strategies and product differentiation on business unit value
changes in credit risk may arise when either the value or the risk of corporate assets changes. changes in the equity value associated with the changes in the asset value and changes in asset risk can be characterized into potentially countervailing direct and indirect effects. the indirect effect of risk on equity value is a function of factors that affect the debt value of including leverage,...
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ژورنال
عنوان ژورنال: Journal of technology management & innovation
سال: 2013
ISSN: 0718-2724
DOI: 10.4067/s0718-27242013000200012